30-Day Cold Calling Sprint
Three hours a week.
148 meetings booked.
What if your reps could do that?
I’m Simon Miles.
Over the last year, I completed more than 1,600 cold-call conversations and booked 148 meetings, while spending approximately three hours a week on the phone.
I didn’t do it by making more calls, applying more pressure or forcing people through a rigid script.
I did it by approaching each call with a clear purpose, creating curiosity, learning something useful and earning the right to continue the conversation. I do also use the best technology, so I don’t waste my time dialling.
Follow my approach and you and your reps can do it too.
Last twelve months
- 3 hours
- a week on the phone
- 1,600+
- completed conversations
- 148
- meetings booked
- One
- repeatable approach
Coaching
I can get your team on point in 30 days.
Knowing the theory is not the same as being able to use it when somebody answers the phone.
The BOBL course gives people the complete A–Z of modern cold calling. The 30-Day Sprint turns that knowledge into consistent behaviour across your team.
I work directly with your reps to understand who they are calling, the problems they solve and why those problems should matter to the people on the other end of the phone.
We then build the language, confidence, judgement and habits they need to have better conversations without turning them into scripted robots.
This is not generic sales motivation.
It is focused coaching built around your market, your prospects, your calls and the conversations your team is actually having.
Your reps probably don’t have a motivation problem.
They have a clarity problem.
Most salespeople have been told to pick up the phone without being properly taught what to do when someone answers.
They don’t have clear answers to the questions that matter:
Without those answers, reps hide behind scripts, rush into pitches, sound like every other salesperson and judge every call as either a meeting or a failure.
The 30-Day Sprint replaces that uncertainty with a clear, repeatable approach.
- Who exactly am I calling?
- What problem do we genuinely solve for them?
- Why might they care about it now?
- How do I open without triggering immediate resistance?
- How do I create curiosity without pitching?
- What questions should I ask?
- How should I respond when they push back?
- What am I trying to achieve if the call does not produce a meeting?
- How do I use what I learn in the follow-up?
We reframe what the cold call is for.
The first cold call has two jobs
- 01Create curiosity.
- 02Find out something you didn’t know two minutes ago.
A meeting matters - but it is not the only valuable outcome.
A good first conversation can uncover a priority, a problem, a change, a relationship, a timing issue, an incumbent supplier, an internal process or a reason to return at a more relevant moment.
That information makes the next conversation, and the follow-up that leads to it, more intelligent.
I coach your team to stop chasing meetings at any cost and start earning the next conversation.
That shift changes how they sound, the questions they ask and the way prospects respond to them.
What I coach
The complete conversation, not just the opening line.
- 01
Purpose
Your reps understand what the first call is really trying to accomplish and stop treating anything other than an immediate meeting as failure.
- 02
ICP and problem clarity
We define who they should call, the problems they solve for those people and how to make the problem relevant without exaggerating it.
- 03
Call psychology
They learn why prospects become defensive, how familiar sales language triggers resistance and how their delivery can either raise or lower a prospect’s guard.
- 04
Openings
We identify an opening each rep can deliver naturally, without sounding over-rehearsed, overconfident or like every other cold caller.
- 05
Tonality
They practise the pace, pauses, emphasis and tone that make the same words feel more human, credible and conversational.
- 06
Creating curiosity
They learn how to say enough to make the prospect want to know more, without unloading a pitch or explaining the entire proposition.
- 07
Discovery
They use focused questions to understand what is actually happening rather than marching through a generic discovery checklist.
- 08
Breakthrough statements
We build concise, relevant statements connecting the prospect’s situation to a different or better possible outcome.
- 09
Resistance and gatekeepers
They learn to work with resistance rather than fight it, while treating gatekeepers as people who can provide direction, context and access.
- 10
Next steps and follow-up
They learn how to ask for the next conversation naturally and follow up with a reason, context and relevance.
- 11
Practice
They develop natural delivery through repetition, review and adjustment, not through memorising a script word for word.
- 12
Learning from every call
They capture what they discover and use it to improve their targeting, language, follow-up and future conversations.
The 30-day plan
How I get your team on point in 30 days.
Week 1
Clarity before calling
We establish the starting point.
- Review current messaging, scripts and call approach
- Listen to a representative sample of real calls
- Identify where prospects disengage or become defensive
- Define the ICP clearly
- Clarify the problems the team genuinely solves
- Establish what the first call is for
- Agree the behaviours and outcomes we will measure
Outcome
Every rep understands who they are calling, why the conversation matters and what they are trying to learn.
Week 2
Build the conversation
We turn the strategy into language your reps can actually use.
- Select and refine natural opening approaches
- Build problem-led curiosity statements
- Develop focused discovery questions
- Create relevant breakthrough statements
- Work on resistance, gatekeepers and early objections
- Build clear next-step language
- Connect every call to an intelligent follow-up
Outcome
Each rep has a practical conversation framework built around your market, not a generic script downloaded from the internet.
Week 3
Coach the delivery
We move from knowing the words to being able to use them naturally.
- Practise pace, pauses and tonality
- Run realistic role-play conversations
- Review live or recorded calls
- Identify individual habits and weaknesses
- Coach reps through real resistance
- Test alternative openings and language
- Reinforce curiosity and discovery over pitching
Outcome
The team becomes more comfortable, more adaptable and less dependent on reading from a script.
Week 4
Embed and improve
We make the approach repeatable after the sprint ends.
- Review progress against the starting point
- Refine what is working
- Remove language that still creates resistance
- Strengthen individual call plans
- Establish a practical call-review process
- Give managers a clear coaching framework
- Create the team’s next testing and improvement plan
Outcome
Your team leaves with a repeatable method, stronger judgement and a system for continuing to improve.
What your team will leave with.
- A clearer definition of the people they should call
- A sharper understanding of the problems they solve
- A cold-call purpose that goes beyond chasing meetings
- Openers they can deliver comfortably and naturally
- A practical framework for creating curiosity
- Better questions for uncovering what is really happening
- Relevant breakthrough statements for their ICP
- More confident handling of resistance and gatekeepers
- Stronger next-step and follow-up language
- Individual feedback based on real conversations
- A repeatable practice and call-review process
- The confidence to know what they are doing when somebody answers
The objective is not to make every rep sound like me. It is to give every rep the structure, understanding and judgement to sound like the best version of themselves.
Built for teams that need the phone to create pipeline.
This sprint is suitable for:
- SDR and BDR teams
- Account executives responsible for prospecting
- Founder-led sales teams
- New outbound teams that need a clear foundation
- Established teams whose activity is not producing enough conversations
- Reps relying too heavily on rigid scripts
- Sales leaders who need a consistent coaching framework
Not for
This is not for organisations looking for a quick motivational session, an aggressive “smile and dial” culture or a collection of clever objection-handling tricks.
This is for teams that want to become genuinely better at starting business conversations.
Built on the complete BOBL methodology.
Every part of the sprint is aligned with the BOBL course:
Better Outbound Builds Learning.
The course provides the principles. The sprint applies those principles to your people, your proposition and your market.
Your team can continue using the free 10-module BOBL programme throughout and after the sprint, giving them a permanent learning resource to reinforce the coaching.
What could change in your team’s next 30 days?
If your reps are making calls without a clear purpose, struggling to create curiosity or sounding too dependent on a script, more activity alone will not solve the problem.
Let’s give them an approach they understand, language they can use and the confidence to have better conversations.
Tell me about your team, your market and what is currently happening on the phone.
Enquiry